Ethically made clothes should be an investment but not a luxury. Our mission is to make sustainable, high quality garments accessible and affordable. We are a womenswear & lifestyle brand with sustainability missions to create a positive impact on all stakeholders with 3 main pillars in mind.
Our Planet
We focuses on using materials with lower impact on the planet and the environment such as organic cotton, plant based leather & recycled denim.
more about Our Planet
Our Garment Workers
We focus on using materials with lower impact on the planet and the environment such as organic cotton, plant based leather & recycled denim.
More about our workers
Our Customers
Our pieces are high in quality, designed to flatter and made to last. Reasonably priced with 18 inclusive sizes from waist 23”-44”.
more about our rangeBetter Materials
Over 70% of carbon emissions in the fashion industry came from the production of raw material alone; fabrics and materials are therefore, our main focus in an attempt to minimize our impact on the planet.
A: Recycled Fabric
Recycling and reducing waste; the best way to ‘close the loop’. Using recycled fabric also means we are not taking more resources from our planet.
Shop Grade A
B: Eco & Repurposed
Certified eco-friendly fabric with kinder environmental impact or repurposed materials that would otherwise go to landfills and become waste.
Shop grade B
C: Low Impact Fibre
A fibre that has a low impact on the environment during their production process - ie. low energy needed, low water needed or made with no soil erosion.
Shop Grade c
D: High Impact Fibre
High environmental footprint fabric that may need high water, high energy or toxic chemicals during the production process.
Shop grade d
1 item = 1 tree planted
From Sep 2021 onwards, for every 1 item you buy from us, 1 tree will be planted in our reforestation project worldwide via Ecologi, as part of our mission to help restore the planet.